Without much ado, and the announcement of
Apple gives its users a nice bonus as part of the beta version of iOS 8.4 - updated music application with the original interface. It would seem that nothing special - application from time to time updated and acquire others, new features. But in this case should look much deeper, because here we are talking about the company's plans for a breakthrough in the music industry. Major changes are coming in the service iTunes, which is of a platform for downloading content is transformed into a platform for its streaming.
"A warning shot» Apple
In the new interface, streaming music app iTunes Radio has acquired a significant position. This means only one thing: Apple's plans for a special highlight its streaming music service, take it to a new level on a par with other products.
In the near future, this assembly of musical applications for developers more likely to undergo changes and will be improved, with new options for streaming music content. There is a possibility that the novelty will present in June as part of WWDC 2015.
The plans for the Apple - streaming-oriented performers
There is evidence that the company is actively negotiating with many artists of the first magnitude, so Apple is trying to obtain the cooperation with them and get their exclusive content for broadcast on his radio waves. And the man who came up with this piece and now is implementing the project - is none other than one of the best British DJ Zane Lowe. Since the beginning of spring, he became part of the team Apple.
They say also that Apple is establishing contacts with the famous rapper Kanye West. He himself, in an interview for the New York Times blurted out that the multi-million dollar deal with the manufacturer of iPhone. The company from Cupertino is trying to attract to cooperate singer Taylor Swift and a group Florence and the Machine.
Jay Z gave Apple a head start
Turns out, not so long ago, rapper Jay Z has acquired Swedish music streaming service Aspiro and with it began to promote the creativity of their friends. And just last month that the musician held a press conference in which told the restart of the platform (after acquisition of another streaming service Tidal). Now you can hear the music of such famous artists as Beyonce, Alicia Keys, Jack White, J Cole, group Daft Punk, Madonna, Kanye West, Nicki Minaj, Rihanna, DJ Deadmau5, Calvin Harris, Chris Martin, Jason Aldean, Usher, Canadian rock band Arcade Fire and Jay Z. himself
The question may arise: Is not afraid to Jay Z such as rival Apple? Do not worry if that large technology giant entice its implementing partners in a promising project? If so, then the rapper cleverly hides his emotions. Here's what he said Jimmy Ayovinu last year, when it became aware of Apple's acquisition of Beats.
Hey, Jim, you're really cool, and now you are a part of Apple. You guys, there's certainly a lot to do with the class Beats. But there is such a thing, because I do not need to lose, so you won. Let us remember this.
Jay Z about possible competition with Apple
Many users were simply amazed dearness services Tidal - £ 20 (about $ 30) a month, though for quality service. But this price is justified by the company's history - a niche streaming service-oriented wealthy audiophiles. Now Jay Z as the new owner makes this platform in the so-called "mainstream", trying to make it publicly available. He combined two products - WiMP and Tidal, then presented the music streaming service with a monthly cost of £ 10 ($ 15).
Will Tidal stay afloat after Apple will launch its own music streaming service? Probably yes, because the fans all the above artists, friends, Jay Z, incredibly loyal, so most likely they will remain users Tidal. However, the problem with exclusive music product is just that such exclusivity - it's very fleeting phenomenon. For example, Jay Z posted on the site Tidal video in which Beyonce performs his new song. Within minutes, this video appeared freely available on YouTube. Will fans even pay £ 10 a month for something to get content for a few minutes earlier than the rest of Internet users? That this is precisely the question. Wait and see.
Team Jay Z, it seems, completely confident in the stability of their prospects. This is what, in an interview to Business Insider said CEO streaming company owned by rapper.
That's my personal opinion about the work in the technology sector, and in any other industry where competition is high. You will never succeed if you think all the time about the risks and fears about the threat posed by larger competitors. Apple has Apple, it is a huge company. And its leadership will do what is planned. And we just watch this.
Andy Chan, CEO of Aspiro
Free or paid streaming?
Music streaming can be paid or unpaid. For example, services like Spotify or SoundCloud not charge their users a fee, which is certainly a plus. But there are some nuances: famous artists are not interested in cooperation with companies. Not long ago, a popular singer Taylor Swift Spotify criticized for the fact that this devalues its music platform, allowing people to listen to it for free. As a result, it is forbidden to broadcast their songs on Spotify and instead began working with Tidal.
Resource Business Insider asked Spotify, worried about whether the company that musicians cease to cooperate with it and go back to where they are paid. Here is the answer to this question, the representative Spotify:
We would like to see what you like the music was presented on Spotify, but our collaboration with the performers is irregular. This has happened since the beginning of the service. From my own experience we know that happens, the musicians have come and gone, and we, in turn, continue to develop and grow, giving our students the opportunity to enjoy the music they love. New records Drake Kendrick Lamar, Madonna and others, as well as actors from the album series "Empire" became extremely popular precisely because of streaming songs from them. It's the proof that it is very important for musicians to be represented at Spotify, is the key to their own success. And we are proud to help achieve such success.
Most likely, not the price of the use of services will determine the winner in this confrontation streaming. The deciding factor will be the ability to attract a maximum of famous artists, as well as the desire of their fans follow them and listen to them at the appropriate streaming radio stations. For example, Jay Z has already shown that it has an impressive list of stars who support it. But on the other hand, while not at all clear how much popular musicians of the first magnitude to attract Apple. Those who do not mind the fact that their music is broadcast free of charge, can stay with Spotify.
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