Smart watches won

Not the best day for the classics.

Researchers from Strategy Analytics released a report on sales of watches market. In the last quarter of 2015 shipments of smart watches in the world market amounted to 8.1 million units (this is the growth of 316% year on year). The same figure for the Swiss mechanical brethren is 7.9 million units.

The popularity of new products is growing rapidly in North America, Western Europe and Asia. On the world market the smart watch in the 4th quarter of 2015 the share of Apple Watch was 63%. In second place - Samsung with a market share of 16%. Apple and Samsung products consumers choose in sales every 8 cases out of 10.

Until now, the supply leader in the global watch market was Switzerland, but in the fourth quarter of 2015, its market share decreased by 5% compared to the same period in 2014. Sales of Swiss timepieces slowed, and such brands as Swatch actively looking for new ways to improve sales. Neil Moston, executive director of Strategy Analytics, said the reason for the sales decline was the popularity of smart watches.

Representatives of the Swiss watch industry literally hid his head in the sand in the hope that the smart watch will simply disappear. As a result, brands such as TAG Heuer is owned only 1% of the smart watch market, according to data for the 4th quarter of last year. The Swiss in this market difficult to keep up with Apple products, Samsung and other leaders in the production of wearable gadgets.

Neil Moston

Connected model of TAG Heuer, is talking about the analyst, went on sale in November last year. This gadget is based on Android Wear in the "luxury" category, with a cost of $ 1,500. European manufacturer still hopes to return Connected customers on the right path - for mechanical watches. They are encouraged to go back to the mechanical version of the timepiece from TAG Heuer in a couple of years, exchanging it b / y smart gadget to pay another $ 1,500.

New data from Strategy Analytics support and research results Jupiter Research, published last month. Based on materials from Jupiter Research, more than half sold in 2015 Smart hours - is Apple Watch. However, accurate information on sales of this device is not present, as the company from Cupertino prefers to keep secret details of its supply of smart watches.

While the Swiss are thinking as they solve the problem, the world is waiting for release of the new generation of Apple Watch. The release is expected in the second quarter of this year. The presentation is to be held during the official event in March.

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