Apple - again the most expensive brand

In the ranking of Brand Finance Global 500.

Apple

 remains the most expensive brand with a cost of $ 146 billion in the world rankings Brand Finance 500. Owing to the success of iPhone 6 and 6s.

Earlier Californian giant has repeatedly held that position.

Second place at Google, which surpassed Samsung, over the year adding to the brand value of 22.8%. It is the result of - $ 94.1 billion brand value growth of the South Korean corporation over the past year -. 1.8%, the brand value - $ 69.6 billion.

Brand Finance - the world's leading consulting company in the field of brand valuation and intangible assets. The result in the Global 500 ranking of the sum of the estimated amount of royalties for the use of the brand and the expected income in the future.

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