How has the fashionable music for several years

You might not 

notice, but was born a new generation of "pop" that no one be ashamed to listen.

Over the past seven years, EDM-genres of time to go from deep underground to the mainstream. Dance music is firmly stuck in the playlist of radio stations and music channels, focused on "pop." But it seems this era came to an end. It's time to another, the new pop. What? Let's investigate.

That is music written for it by dancing. The term "EDM" began to use in 2010, and it immediately became the most popular brand, rather than collectively as electronic genres. Still, at such festivals big money, which only cost fees leading DJs.

By 2010, EDM began to slowly seep into the songs of popular artists. If you remove words from the Lady Gaga Just Dance or Rihanna from her Only Girl - get a tight track, which perfectly fit into the set of a DJ.

In many songs could be seen something similar to:

In a couple of years, the presence of EDM in pop hits grew exponentially. But whatever kind of music was neither popular among the fans, the interest in it is not fueled by steep releases, and the efforts of corporations to invest their money in artists. This bubble could not burst.

So it happened

Musical commentators talking about the death of EDM because of the increased cost of rent fee DJs and venues. To spend a cool festival, it is necessary to bring the best musicians, who ask for more money. Ultimately Expensive tickets, and as a result, falling attendance of such events. Vicious circle.

Many of the brightest performers of recent years can not be attributed to 100% electronic and dance music. For example: Disclosure, CHVRCHES, James Blake and Lorde. Purely electronic hits becomes less and less.

Pop music has changed, in my vzgyad, the better.

In what has become "pop"

The so-called "delayed" languid and sticky pop music. Modern songs rarely boast an abundance of musical instruments or effects. The sound is minimalistic, but rough around the edges "to shine." Atonal sounds - is not uncommon to have been like a "song is not for everyone," but at the same time does not scare the majority. Minimum dubstep and drum and bass. At the forefront vocals, not music.

It's something like a soul, r'n'b, and synth-pop. And at the same time. Perhaps in the future, this will give the genre its name (future pop?) And allocate characteristics.

Here are a few recent examples to make it clear what is at stake. All albums are available in the Apple Music.

http://www.iphones.ru/iNotes/502382