As you know, Apple conceals the actual sales figures of "smart" watches and does not indicate any data on income from Apple Watch
even in the category of "Other products" of their quarterly reports. Fortunately, this information, which, however, is not always accurate and can provide independent analytical company.
Thus, according to a study IDC, Apple sold 3.6 million of wearable gadgets for the third calendar (!) Quarter. Thus, the market share of Apple Watch was 18.6 percent, which is the second highest after the Fitbit (22,2 percent), which is "shipped" 4.7 million fitness bracelets.
Above all, users are interested in the cheapest watches - Sport. This fully explains the introduction and for this version of the device such colors as Gold and Rose Gold.
Returning to the subject of concealment of actual sales, "apple" of the company, among the experts is believed that this happens because of the failure to reach the planned indicators. Perhaps Apple's expected of unconditional leadership on the market of portable devices, but it did not come.
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