In the light of
ambitious plans to conquer the Apple corporate sphere analysts and observers of the work of the company are asking and whether it can compete in this market? After all, the company from Cupertino in the first place - a supplier of electronics for the consumer sector, that is, for the masses.
Yes, some large corporate clients or individual employees can use Apple technology as working computers or gadgets. But the service corporations for the iPhone maker is a completely unexplored area.
On this subject reflects one of the journalists Forbes Ben Kepes. For comparison, he cites the success in the corporate world Developer Oracle. The American company owns a complete set of necessary for the effective operation of this market instruments. Here and highly paid employees of sales, and favorable pricing policies for corporate clients, and large-scale presentations to potential clients that the press and the future buyers get acquainted with novelties.
But Apple is so not working. It sells its products through the Internet, officials or in their own retail outlets, bringing to the process the young sellers, fans of the business and the company itself. Historically, Apple has never offered any special conditions of cooperation possible corporate clients. And it established production in the best tradition of "closed shop" where few have access to the real information about the updates.
That is why analysts and puzzled to learn that the Cupertino-based company is seriously targeting the delivery of its iOS-making at the corporate market. To cooperate in the project, even Apple invited several external partners:
Developer cloud storage Box;
platform for secure online document signing DocuSign;
creator of software for the provision of support on the road ServiceMax.
Some skeptics, by the way, believe that such attempts Apple connected with anything else but with the reduction in sales iPad, and the manufacturer is trying to solve the problem of such kind of way.
Returning to the issue of partnership with Apple mentioned SaaS-providers, it still has its own rationality. After all, these companies are already ready software products, very good, the company from Cupertino can promote on the market due to its name. It is impossible not to mention another useful partner Apple - crowdsourcing companies Appirio, providing cloud solutions and consulting services. It provides support for these SaaS-products like Workday, Google Apps, and Cornerstone On Demand among many others, as well as helping organizations planned integration with cloud services platform Amazon Web Services.
However, such services - it is not a complete list of features Appirio. Most likely, Apple interested in this cooperation an impressive ecosystem of developers and third-party operating within the company. In partnership with the American manufacturer Appirio help third-party developers in the delivery of the corporate market iOS-specific applications. And it makes sense. At Appirio already close-knit community of developers of mobile software, delivering products to hundreds of corporate clients, which is just at hand Apple. But the iPhone maker may introduce these developers with a large number of interested consumers. And then the fun begins.
Here is a simple statistic. Currently working in the community Appirio about 2,000 software developers for the iOS. Over the next year crowdsourcing platform plans to increase this command up to 20 thousand. Man. After all, this is a great staff that will create enterprise applications for iOS. To this should be added more skillful designers and analysts, who were also able to attract Appirio. Here you have a work team of professionals steep, which can safely rely on Apple, planning the conquest of the corporate sector.
Until now, the creation of applications for corporations has been a sore point for Apple. Single developers did not seem reliable enough for corporate clients and companies with whole company from Cupertino has not yet had a case. So in the context of cooperation with the new start-ups, ready to write programs for companies, open to all actors up new horizons. Developers get access to new customers and the support of well-known brands, and Apple - the opportunity to break into the unknown, but really the money market and to make it a real revolution.
So far, all such scenarios are only estimates and beliefs, but if Apple executives did everything correctly, then they will be very real.
http://www.iphones.ru/iNotes/443979
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