Sunday, January 18, 2015

Samsung has replaced the chief designer

Looks like jokes about the fact that Samsung is working two designers, one of whom holds the iPhone, and encircles the second, came to an end. The company, after leaning critics of the last design of the smartphone Galaxy S5,


 decided to change the main person in charge. In place of Lee Min-Hook came industrial designer Lee Dong-te.

Until the last day "Beginner" served as executive director of London-based Tangerine, based, among other things, the head of the industrial design Apple Joni Ayvom. Previously, he advised such companies as LG, Toyota, Samsung and British Airways. It is said that he was involved in the change business class British airlines. He developed a Z-shaped arrangement of seats, increasing the number of seats, and hence the profit of the company by 20%

In Samsung Electronics Lee Dong-te was appointed vice president and head of design at Samsung Design Management Center. The center was built in 2001 and currently it employs more than 1000 employees. From today, all of them at the disposal of Lee.

Don-te has a crucial role - to develop a new strategy in the design of the company. He will have to change not only the appearance of a particular devaysa, and the approach to the design of Samsung products in general. In order to not interfere with former team to create something new, it will submit directly to the president Samsung Boo Keun Yong.

About the new vice-president of Samsung is little known. He 47 years old, he graduated from Hongik University in Seoul in "industrial design" and received a PhD from the University Ense, in "designer". He studied fine workmanship in the UK at the Royal College of Art.

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