It seems that the South Korean rival Apple in the mobile market
will have to tighten and think about the future. After all, now threatens to circumvent Apple Samsung's smartphone sales and become the new world leader in the industry.
Palm in sales of smartphones Samsung belonged since 2011. Until now, the company maintained its leading position at the expense of large-scale supplies and a large assortment of their mobile products, and profits received very impressive. But, taking into account the latest data, researchers from the analyst firm Canalys concluded that the Koreans have gradually started to take positions. Demand for Samsung's flagship device is now low, also in emerging markets are gaining in popularity local brands. In the third quarter of last year, Samsung has shipped 78 million smartphones, which is nearly 25% of the world market. It is noteworthy that in the same period in the previous year Koreans owned a market share of 34%.
What was the reason for this decline? Many experts say about the iPhone 6 and 6 Plus, which went on sale in September. According to analysts, published by Fortune, Apple for the first quarter of the new fiscal year (October to December 2014) has sold 66.5 million iPhone, which is 30% more than in the same period a year earlier. Some even believe that in the autumn quarter Apple sold 70 million of its smartphones.
The gap between competitors is now smaller than ever since that time, as Samsung has become a leader in this market.
Chris Jones, chief analyst at Canalys
Today become known details of Apple's success in the first quarter of the new fiscal year, and we'll see if the right were analysts predicting a fabulous iPhone sales growth. In fact, many believe that this period will be the most profitable quarter in the history of the manufacturer from Cupertino. It is expected that Apple will announce earnings of approximately $ 67.5 billion, which is 17% more than the company earned in the same period last year. Net profit at the same time supposedly to be about $ 15.3 billion, and net income per share - $ 2.58. So consider to Thomson Reuters. In turn, Samsung will release the results of its success on Thursday.
At the moment, and Apple, and Samsung declined to comment on the situation on this issue.
Apple now at hand the demand for smart phones with a large display, hence the success in sales of new iPhone. Before that, it is through these gadgets in the world market in the lead Samsung, delivering their Android-smartphone.
Analysts Kantar Worldpanel ComTech reported that Apple has increased in the discussed quarter market share of smartphones in the US, Germany, UK, Australia and Spain is due to the market share of Android-devices. In China, Apple's market share also increased, although there is still Android most popular mobile platform.
It should be borne in mind that the first quarter of the new fiscal year is always the most profitable for Apple. Firstly, the reason for this Christmas season, and secondly, it was in the beginning of this period, usually in marketing their next smartphone. In the next quarter sales are usually reduced. Last year, for the period they were down 14% year on year.
The situation for Samsung complicated by the fact that the market there are many competitors producing Android-smartphone decent quality, but cheaper. This sure Mr. Jones from Canalys. For example, China has drawn the attention of consumers to the local manufacturer Xiaomi, and in India for their place under the sun is actively fighting Micromax Informatics Ltd. Apple also in new markets, buyers contracts with mobile operators - China Mobile Chinese and Japanese NTT DoCoMo Inc.
Apple's success in these cases is provided by the popular iPhone from a wealthy class of customers. In this context, just as it is worth noting that not only increase the demand for iPhone in principle, but at a premium in a particular pattern, e.g., on the same iPhone 6 Plus. After all, these smart phones are on average $ 100 more than the previous generation iPhone in the premium segment. In addition, Apple encourages consumers to buy more expensive models with more memory. Thus, in the past, the company from Cupertino iPhone supplied with a storage capacity of 16 GB, 32 GB and 64 GB. And each version cost $ 100 more than the previous one. Now, the manufacturer offers iPhone 6 and 6 Plus 16 GB, 64 GB and 128 GB for the same price. That is, instead of 32 and 64 GB user gets to choose 64 and 128 GB. Accordingly, the more consumers will want to upgrade their smartphones to get more disk space.
According to the analyst Katy Huberty from bank Morgan Stanley, iPhone 6 and 6 Plus should increase the average price of Apple smartphones sold by 5% because of the increased volume of flash memory.
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