But we, the buyers, their own point of view.
Apple is constantly updating its range of products and each year publishes a new smartphone or improved MacBook. From year to year the price in dollars varies slightly, and mobile operators are doing everything possible to make the purchase of the new iPhone the most profitable.
As it turned out, we buy the iPhone and Mac, even before counting Apple itself.
The program, published by Earth Day, Apple has named the average recommended time of use of its devices.
Application time for the first owner is about four years for devices running under OS X and tvOS and three years for iOS and watchOS devices.
The company makes a bold prediction for the future, arguing that emerged last year, Apple Watch, the average consumer will not change even the next two years. But if the situation is really the case?
So, iPhone receives a radical change in design and hardware filling every two years, Apple Watch 2, we are waiting for this year. For example, MacBook Air design has remained unchanged for the past five years, but the version with improved power and energy efficiency is Apple almost every year.
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