But so far only corporate clients.
A week passed with the launch of iPhone SE in the Indian market, but we can not say that the people rushed to the stores for the new product. The reason is the cost of the gadget, its price to 39 thousand. Rupees (about $ 585) deterred Indian buyers.
In this situation, Apple has decided to go for broke. To increase sales of iPhone SE, iPhone 6, and 6s, the manufacturer offers to sell them in installments. Under the terms of shares, the cost is divided into 24 equal installments (ie, it is installments for 2 years). So, iPhone SE 16 GB will cost customers in the 999 rupees ($ 15) per month. The cost of low-end iPhone 6 and 6s will be 1199 ($ 18) and 1399 ($ 21) rupees a month, respectively. Advertising shares publish next to iPhone SE local advertising in many publications.
The main thing: offer installment about Apple makes only corporate clients in India. To discuss the details of the transaction, company representatives need to communicate directly with the manufacturer. Prior to that, on similar conditions, Apple offers iPad Indian corporations.
In the Indian market, the company from Cupertino has high hopes. Demand for iPhone SE - is a matter of principle for Apple. The goal of the manufacturer - to win with the help of new items on the market share of low-cost smartphones. India is now very popular local gadgets from Intex and Micromax, as well as affordable Samsung Android-smartphones.
According to statistics, the average Indian users update their smartphones every 8 months. A 2-year installment plan is also designed to "fix" them to the selected gadget for a longer period. (And there, and the habit can play a role, turning the casual user into a loyal customer.)
Given a furor iPhone SE produced in China, Apple hoped for a similar response in India. But the price of $ 585 was high for local buyers. Although interest in the new 4-inch iPhone was pretty big. After the presentation, smartphone traffic growth at Apple India website was 160%.
https://www.iphones.ru/iNotes/559035
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