The smart phone
market continues to grow, and in this situation definitely say migration of people from one platform to impossible. But Apple executives insisted that Android users are actively moving to iOS. And in this case the millions of people and it is only in the United States. Let's deal.
During the financial report on the recent Apple conference call Tim Cook Boyko said that in this period there was the biggest exodus of users from the Android platform for iOS in the history of their rivalry. On the one hand, the company is really attracted a lot of new citizens, on the other hand, Android's share is growing, but the proportion of competitors in the face of BlackBerry and Windows Phone are falling. In such a situation it is difficult to follow the trend and this is why.
According to a new study by market research firm Asymco, in the United States for the past six months, iOS platform has attracted 8.2 million new users. At the same time, smartphones based on the Android OS got 1.6 million Americans. 1 million people left the camp BlackBerry and about 700 thousand. Abandoned Windows Mobile / Phone. The study also noted that during the period mentioned 8.3 million members for the first time became the owners of smartphones in general.
Using figures provided you can construct the following scenario: Android OS dragged to his former users of BlackBerry and Windows Mobile / Phone, iOS and attracted all the newcomers for the first time experience the joy of owning a smartphone.
But such a scenario is contrary to the statements of Tim Cook tug users in camp Android. Apple CEO is clearly not just talked about it, so let's examine another scenario.
It 8 million newcomers as its first elected smartphone device based on the operating system Android, while 1.7 million former owners of gadgets with BlackBerry and Windows on board jumped into the camp of iOS. In this case, the question arises, what happened to another 6.3 million users, of which
Apple has attracted over the last six months? It was then, and float the very defectors from the camp of Google, who have decided to tie their future life with the iPhone.
In the second scenario, shown on the right of the illustration above, the Android platform has attracted over half a year 8 million new users, but it has lost 6.4 million people who went to the iOS.
Thus, as a result at the mobile platform Google remainder 1.6m new users as reflected in the graph Asymco.
Apple, of course, is also losing people who choose the "freedom of the Green Robot," but to a lesser extent, at the same time takes a lot of new customers migrating from other platforms. Mostly with Android.
This scenario is fully confirmed by the words of Tim Cook.
If you move all the above written into the global plane and on the world market, it is clearly a tendency customer loyalty to the brand Apple, while competing platforms is slowly but surely losing people. A similar situation is observed in the computer field, but everything is more difficult. Still, there are areas where the Windows platform is indispensable, but OS X is becoming more and more popular globally.
http://www.iphones.ru/iNotes/470904
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