Friday, August 21, 2015

Apple has transformed the London boutique in flower greenhouse

All eyes on the flowers. And Apple Watch, of course.
Attention to detail - one of the main features of Apple, for which it is so appreciated. 

Selfridges_2


The company pays its detail in all areas, including advertising. In London, the 24 high-end boutique showcases Selfridges turned into flower beds. Apart from the color, up to 2 meters in diameter, in the heart of Apple Watch windows are installed with appropriate surroundings illuminations. Paul Deneuve (Paul Deneve), vice president of Apple's special projects, shared his admiration of the result of the work.
To create the animation colors on Apple Watch company has spent a lot of time and effort. Only one yellow poppy photographed 285 hours for which it was made more than 24,000 images. The same photos were used to create installations in the windows of Selfridges. The boutique can count 24 large, 50 medium and 5525 small flowers. Major elements are made of cast resin, the fine details are printed on 3D-printers. Stained and flowers were created manually. Looks are everything, admittedly, great.

http://www.iphones.ru/iNotes/472999

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