Friday, August 14, 2015

Apple launched interactive advertising with Shazam

The company began 

Apple_Music_Shazam



to use interactive posters Apple Music, recognizable program Shazam.
The recognition process ends with the transition to the posters Apple Music page of the artist who is dedicated to one or another billboard. To distinguish between the ordinary and the latest interactive posters contain a special icon in the lower left corner. The above example shows ads that send scans to a page popular US musician Shamir.
Close cooperation between Apple and Shazam started back after the Siri iOS 8. Then, thanks to the music recognition service had an opportunity to identify the users unfamiliar songs and, if necessary, redirect the iTunes Store for purchase favorite songs. Now Apple Music has 11 million users, so an additional way to explore new artists will be beneficial both to the audience Apple Music, and Apple's Shazam.


http://www.iphones.ru/iNotes/471450

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