After the deal with Apple Beats plans to compete with the Sonos covered with a copper basin

It turns out that Beats had big plans to produce high-quality acousticswith wide network capabilities that can compete with the decisions of Sonos. But the deal

 with Apple's tombstone.

In the consumer electronics market is better known for its Beats headphones than acoustics. From the columns you can remember except that the baby Beats Pill. Moreover, the company is especially and did not extend to plans to somehow develop this direction, and because such plans were, and very serious. Judging by Variety, in the bowels of the company actively developed premium speakers with maximum network capabilities, that is, with the support of Wi-Fi, Bluetooth and NFC. The idea of ​​a fix - to create a universal domestic solution that can receive a signal from any source on any channels, plus support online music services.

Among the major competitors in the Beats taken seriously only Sonos, and the inspiration is clearly drew from the decisions of the company. So, the plan was a powerful speaker with a price range of $ 750 for large living rooms - a clear competitor to Sonos Play: 5. Furthermore, in addition the company could release more compact and cheaper solutions in the manner of Play: 3 and Play: 1. No less interesting is the fact that Beats developed some proprietary protocol for communication acoustics, because of which happened delayed release. But he was scheduled for New Year holidays in 2014. That is, the company is clearly more than a year worked on a project before.

All this is interesting, but why Apple did not want to implement the plans? It was the same in her assortment of legendary acoustics iPod Hi-Fi, plugging his belt many competitors. Beats project could be a good basis for the rebirth of a legend in a new, more modern form with the support of all relevant networking opportunities. As stated by the source, citing people familiar with the situation, the US company discouraged difficulties and problems that have arisen from acoustic project Beats. And it is not only in technology or protocol, but also suppliers of components, hardware stuffing, in general, it just did not work out. Thus, in Cupertino we have decided to close the project is cheaper than trying to bring it to the end and hope for some serious returns.

The Apple in principle very seriously hardware developments Beats, and currently of the innovations we can mention only the new colors in the line Powerbeats2. This is not surprising when you consider that the heads of departments of hardware development and production Beats speakers left a few months ago. In addition, Apple did not bother with warranty service and acoustic devices, and just return the money in case of warranty cases.

In anticipation of the launch of Apple Music, the American company has suspended all hardware development Beats, deciding to concentrate on bringing to mind strimingovogo service. Although, given the popularity of the brand, Apple does not make sense to completely abandon the hardware destinations Beats. It is possible that in the future we will see something interesting in this field, created under the leadership of Apple.

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