Not so long ago, the Chinese brand Xiaomi bypassed Huawei and LG in terms of market share. Now it is the third most popular
smartphone manufacturer in the world, and with with remarkable ambition. Steeper him - only Samsung, Apple and eggs. Moreover, the CEO and founder, Li Jun, I'm sure that in ten years, and even before, the device will be the most Xiaomi buys in the world.
One can not disagree with the fact that Xiaomi successfully broke into the industry of smartphones and for a very short period of time got into the top three in the market. Her gadgets are very popular at home company in China and in neighboring India. During the four years of its existence, the manufacturer had to hire for the position of Vice President of the former developer Android Hugo Barra, doubled its sales thanks to the promotion of the international market and even beat Apple in scale sales in China in the first quarter of this year.
Here's the CEO of the Chinese company said at the World Conference on Internet Governance in Vuchzhene on which he, incidentally, was late by two hours:
I guess no one thought three years ago that Xiaomi, which released its first smartphone then, later to become the third manufacturer in the world in this market. India - our largest overseas market. In five years or ten we will have all the chances to become a supplier of the number one smartphone in the world.
Li Jun, head and founder of Xiaomi
For some a couple of years, the company has become quite Xiaomi known brand. Many even call it "Chinese Apple». Although this title has less to do with the popularity and accusations that crafty Asians largely replicate the American unit.
I may seem a little harsh, but I do not think that this is - a flattering nickname. When you make up a new design, you have no idea if it works the idea. You spend seven or eight years to work on a project, and then take it and copy. In my opinion, it's just the audacity. This is theft and evidence of laziness. I think nothing good about it.
Jony Ive, interview for Vanity Fair
Despite the success, Xiaomi still have to work and work to catch up (and overtake) the leaders in the smartphone market. After all, here is dominated by Apple and Samsung, their combined market share is currently 37%, while the Xiaomi in his hands - a very modest part of it, only 5.6%.
In Apple sure that such an ambitious proposal Xiaomi will not be easy to implement. "It is easy to say but not so easy to do" - said one of the senior vice president and chief legal advisor Apple, Bruce Sewell. In his opinion, Xiaomi will have to work hard to even replace Apple in second place in the world market. Moreover, according to Sewell, not a single Xiaomi alive China, is there a lot of other decent manufacturers with quality smartphones, including the Meizu, OPPO, widely known in the world Huawei and Lenovo.
In order to enhance the value of its brand to $ 50 billion, the management Xiaomi trying to attract venture capitalists and receive funding in the region of $ 1.5 billion. One of the contenders for the investment is the Russian Internet company DST, which already owns shares in Alibaba, Facebook and Airbnb.
Xiaomi was founded in 2010, and in 2011, the world saw the first Mi-smartphone. In the third quarter of this year, the manufacturer has put 18 million of their devices. For comparison, in the same period a year earlier deliveries Xiaomi equaled only 5.2 million. According to the forecasts of the Li Jun, user audience Xiaomi increase next year from 70 million to 200 million. The company has planned entry into the Asian and European markets, which also contribute to the growth sales.
http://www.iphones.ru/iNotes/389856
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