Currently Apple is engaged in the planning and implementation of the life of his most aggressive plan to subjugate the corporate market.
The company employs strong sales professionals to communicate with potential customers like Citigroup Inc. and collaborates with many developers create the appropriate software.
According to experts, Apple plans to reverse the slowdown caused by the decline in iPad sales for the past three quarters, with the help of acquiring new corporate clients. It's only been three months since the iPhone maker announced a partnership with IBM to create applications for the corporate sector. And now Apple's intentions confrontation with the leaders in this industry, Hewlett Packard, Dell, Oracle and SAP, are already beginning to take clear shape.
Although the details of the situation remain unknown, many analysts believe that the alliance with IBM, Apple just gives the Cupertino company to compete with HP and Dell in office programs, and from Oracle and SAP - the market of business applications. Depending on the success of Apple and Microsoft, and may oust interfere with Google and Samsung in the emerging market of mobile applications for the office.
Application developers and other sources familiar with the plans of Apple, anonymously share data about how exactly manufacturer iOS-devices working on the implementation of its new purpose.
For some time, Apple is working with a group of startups like ServiceMax and PlanGrid. They specialize in creating applications for the corporate environment in the US. Two insiders, who requested anonymity, said the company is already in talks with other developers in order to convert their partnership official plane.
For example, PlanGrid - this application author builders, whereby they can jointly view projects. In turn, ServiceMax same name created a mobile program that helps companies manage technicians providing maintenance services to customers. Through ServiceMax employees have access to the information they want.
Apple executives have already started to send their sales managers to negotiate with the Chief Information Officer of the potential corporate clients. At least some of the talks known for certain. We are talking about a possible partnership with the financial services provider Citigroup.
Another unnamed source from ServiceMax reported that leaders of organized startup with Apple eight formal dinners during the year in different cities of the States. Typically, these events also attend information directors of other companies willing to cooperate with the organizers. By the way, customers are such serious ServiceMax brands like Procter & Gamble and DuPont. Representatives of the firm declined to comment on its collaboration with Apple, in fact, as the guide PlanGrid.
However, the director of marketing ServiceMax Stacey Epstein said that 95% of customers use this startup devices based on iOS. In addition, each new customer, in its opinion, potentially will acquire thousands of new iPhone and iPad.
Maintenance market is estimated at $ 15 billion. At one of our client can run several thousand technicians. This is a huge market opportunity for Apple.
Stacey Epstein, director of marketing for ServiceMax
At the moment, Apple does not comment on this information.
"Confusing, silly requirements"
Basically, Apple stores until their plans secret. At least since July, when we learned about her deal with IBM, detailed comments from Cupertino have been reported. This partnership is one called the Alliance of dreams, although others consider it pointless relationship between corporations with a very different philosophy of work.
At this time, many corporations in the United States acquire iPad for their employees. The plates used in the work in completely different industries - from pharmaceuticals to mobile accounting.
From the perspective of Apple corporate environment raises very confusing, and often unreasonable demands and even silly. She has never worked in such conditions, the company does not even have an appropriate business model. But Apple is serious about the conquest of the market, and tends to get a good share of it.
John Rymer, an analyst with Forrester
However, Apple's competitors are the same ambitions. A source knowledgeable in the situation, said that Samsung is making great efforts to sell its devices to corporate customers. Koreans hired for this former director of RIM IT Robin Bienfeyta. Moreover, the South Korean company thinks the possibility of absorption of firms that would help her in this.
As competitors, Apple also need help in penetrating the market corporations. Firstly, the company intends to use the software developments IBM, including analytical software. Second, the necessary and adequate security in developing application suite for enterprise applications, as opposed to the products from Oracle and Microsoft. "Big Blue" can help in this, which is confirmed by an unnamed but reliable sources of insiders.
Staff IBM Global Technology Services, a third-party IT departments IBM, will provide technical support to customers as part of this initiative. Moreover, the latter-day partners are going to organize a support hotline, operating 24/7. This information appeared on the Apple support site, with its last update.
Cupertino-based company may attempt to copy the business model, which she successfully used for promoting iPhone. Need to "plant" on the client applications and content, and to get him to regularly update themselves gadgets. That's what Apple gets the lion's share of their profits today.
This really makes sense. But it is easy to say, but hard to do. Applications need to work and still be economical. Will the company create a program, you need a lot, and still do discounts to customers who do not need additional services? We'll see.
John Rymer, an analyst with Forrester
http://www.iphones.ru/iNotes/387906
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