Inside Apple care about the outlook for Apple Pay at the initial stages

Upgrading iOS to version 8.1, released yesterday, added to the iPhone 6 and iPhone 6 Plus is an opportunity to make purchases using the payment system, Apple Pay. In the near future, many American owners of Apple mobile devices will test the system in practice, as the hero of one of our previous news. However, most companies are still quite 

modest about the outlook for the payment system. In particular, a large portion of the payment is not yet expected to real shops, but only within the application. 

Their expectations from the start Apple Pay with The Wall Street Journal shared Eddy Cue, Apple's vice president for Internet services. So, Kew believes that the lion's share of transactions passing through Apple Pay amount is not burgers at McDonald's, and purchase through the app offering appropriate functionality. After all, to pay for goods or services from the online store can also be through the Apple Pay, and many similar structures just submitted to the App Store proprietary applications. 

However, Eddy Cue remains confident that the payment system have a bright future, but for this to be done a lot of work: 

We are trying to do something that will change the rules of the game, but it will require joint action by many people. In this direction, lack of work, we are facing a lot of problems, but it has to be something big. 

- Eddy Cue 

Also in The Wall Street Journal noted that many of the partners Apple's Apple Pay yet to get the appropriate terminals for the transaction. Inside the company expects that most of the vendors and shops update their terminals during the year. In addition, many organizations, such as, Macy's, waiting for Apple's retaliatory steps, such as support for their own cards. 

As for the devices that support Apple Pay, that while this iPhone 6 and iPhone 6 Plus fully. iPad Air 2 and 3 iPad mini deprived NFC and are only able to make purchases on the web. The same situation with the iPhone 5s. The following year, debut Apple Watch, which will have a chip NFC. 

Therefore, Apple is still in the very beginning in the development of its own payment system. The company does not expect an instant and overwhelming success, careful assessment of the prospects, but set very seriously. This usually means that Apple will succeed. We, in turn, waiting for release of Apple Pay the United States. Then the prospects for a new payment system could be assessed more realistically.