Since 2009, Microsoft is trying to make Apple competition in the retail sector. Ever since lured from Cupertino "retail genius" George Bleykenshipa. In 2010, she already had four stores, a couple of years later - more than a dozen.
Redmondskaya Corporation continues to develop brand retail, despite the fact that its products do not enjoy such great demand as a solution from Apple. It's more work on the image and attempt podkovyrnut competitor money on something until it is, so why not frolic. Moreover, in this case, Microsoft has decided to play for high stakes and open your retail store next to the legendary Apple Store on Fifth Avenue in New York.
Another selling point Microsoft will be located in a 2-story building at 677 Fifth Avenue until the building is empty, but open shop there for long.
Apple is clearly neither cold nor hot from such gestures competitor, but is itself an interesting precedent. After all, Microsoft's future will be able to use such a well-positioned to run the shop special shares, such as the sale of Surface 3 with a discount of $ 650, if you give your MacBook Air.
Whatever it was, but the numbers are not in favor of stores Microsoft. On the other hand, the more beautiful outlets, the better we are with you, simply buyers. Will enter in the future on Fifth Avenue, and you can immediately feel the gadgets of two technological universe - it's fun and interesting. [9To5Mac]
By the way, recently visited the Samsung flagship store in Kiev, which is located at the station. m. "Petrovka", and even came out with a purchase. In terms of the organization of retail space Koreans remain true to themselves, that is hard, "borrowed" that previously came up with Apple. Interesting experience, but that's another story.
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