According to an annual study by the Reputation Institute on Tuesday, Apple is experiencing a slow but certain deterioration in perceived corporate reputation, with research showing a significant decline over the past year.
Apple landed at No. 20 on the Reputation Institute's Global RepTrak 100 list during the first quarter of 2017, down ten spots from the same time last year.
The study assigns rankings to large corporations across a number of industries, including tech, automotive, consumer goods and luxury brands. More than 170,000 ratings were compiled for the Global RepTrak 100, including comparative ratings and trends that shed light willingness to purchase a company's products, recommend the brand, invest in or work for the company.
Last year, Apple placed 10th overall, but fell to 20th place after dropping 1.7 "Pulse Score" points in the first quarter.