This bandura not see anywhere else.
Director of retail at Apple Angela Ahrendts lot of attention to development of the Apple Store, counting shops full of product on par with the iPhone. One result of this approach can be seen in Memphis piece. Tennessee, which just opened its first Apple Store of the new generation with a unique and stylish design.
The store has traditionally light and spacious, but the interior design is decorated in the original «Avenue» format. (To buyers, walking between rows, if felt like the street of a small town with beautiful shop windows on each side.) Now, tables, shelves and cabinets, which shows Apple products are made of wood, the new design of the Johnny Quince. They are equipped with movable worktops and panels, behind which lurk the wall outlet and the USB-port for connecting gadgets.
But the main feature only open shop has become a giant wall display with a diagonal of 11.28 m. It takes up the entire wall in front of the glass entrance, almost from floor to ceiling. They say that such a display has managed Apple's $ 1.5 million and consists of a plurality of panels, combined in a black casing. It still could be seen in the background during a December interview with Angela Ahrendts for the program "60 Minutes» Charlie Rose.
This interview was filmed in one of Apple's closed rooms, where the new Apple Store layout was located. Then on store design just actively worked Quince guys. At the moment, a huge screen in the store of Memphis does not operate at full power - several panels in the upper left corner are not functioning.
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