According to IDC, last quarter turned lower sales volumes for most tablet manufacturers, including Apple. Moreover, the situation does
not improve this year. According to a report KGI Securities, Apple will face a serious decline in sales in 2015, which will prevent the release of even 12.9-inch iPad Pro.
If we talk about a more accurate prediction, the expected reduction KGI Securities iPad sales in 2015 by 30%. In other words, Apple will be able to realize only 44-45 million tablets in the current calendar year. The trend to a similar decrease in sales volumes already seen.
Analysts believe that Apple will sell in the first quarter of 2015 only 10.1 million iPad, and only 7.8 million in the second quarter. This would amount to 52.7% and 30-40%, respectively, relative to the first and second quarters of 2014. For comparison, only for the last quarter Apple shipped about 21.4 million tablets.
KGI Securities also have no doubt that Apple will release a 12.9-inch iPad Pro this year. However, a completely new device in the line can not seriously spur sales, which continue to decline. It strikes primarily suppliers of components for the iPad, but is unlikely to change the balance of power in the tablet market, where Apple continues to lead. As the main reasons for the decline in sales is the lack of innovation in this category of devices.
http://www.iphones.ru/iNotes/401283
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