The past quarter has once again confirmed the downward trend in sales of tablets. According to research firm IDC, Apple has kept the lead, but felt a serious
drop in sales as the main competitors.
In the final fourth quarter of 2014 was 76.1 million tablets were shipped. This is 2.5 million less than in the same period of 2013, when manufacturers were delivered 78.6 million units. In just one year the market replenished 229.6 million against 219.9 million tablets in 2013 - growth rate seriously declined.
The founder of this category of devices in the face of Apple maintain its leading position, but the supply is seriously reduced. In the fourth quarter of the US company shipped 21.4 million iPad against 26 million a year earlier. Apple's market share in the fourth was 28.1%. Total for calendar 2014 was delivered 63.4 million iPad, which is 27.6% of all devices of this type.
Second place in the fourth quarter and in 2014 left for Samsung. The Korean manufacturer has shipped 11 million tablets in the last three months of last year and 40.2 million for the full year. Samsung's market share was 14.5% and 17.5%, respectively. In this quarterly shipments decreased and increased by an annual 500 thousand. Devices.
The third and fourth positions were for Lenovo and ASUS. And the first took the third spot on deliveries in the last quarter, but lost that position ASUS for the year. Note that Lenovo was the only manufacturer that has demonstrated significant growth of supply of tablets in the past year, although the market-wide figures are not as impressive.
The final fifth position in the ranking took the IDC Amazon. Manufacturer Kindle seriously ceded its position over the past year. Thus, in the fourth quarter were shipped only 1.7 million units against 5.8 million a year earlier. Annual figures are not much more optimistic: 3.3 million versus 9.8 million. At this rate, Amazon may soon give way to fifth position under pressure from Chinese manufacturers.
http://www.iphones.ru/iNotes/400800
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