Analyst firm Gartner has finally published data on the supply of mobile phones and smartphones in the third quarter of this year.
The past quarter has been extremely successful for Apple and not the most successful for the competitors, but talk about everything in order.
For a start will not go exclusively in the smartphone market, and pay attention to the whole segment of mobile phones, including both simple "dialer" for a few hundred rubles, and expensive smartphones based on modern mobile operating systems.
Several years ago, a recognized market leader was the Finnish Nokia. Currently, the leading positions in the industry lost, forward has long passed the Korean Samsung, and in the back breathes Apple. And the last fact Nokia executives in its current state should pay close attention. Compared to the third quarter of 2013 and 2014 manufacturer even more out of touch with the market: only 9.5% instead of 13.8% a year earlier. Modest figure, and he achieved mainly due to the cost of sales units in developing regions.
Another successful quarter - and Apple may well be in second place among all manufacturers of mobile phones and smartphones. The last quarter was very successful for the company from Cupertino: 38190000 iPhone sold and market share at 8.4%. This is a serious increase compared to 2013 year, when Apple was for 6.7% of the market. Only 1.1% to Nokia - exchange positions in this case is already inevitable.
Samsung and even lost a fifth of its market share compared to the third quarter of 2013 (20.6% vs. 25.7%) remains the undisputed leader. Koreans have sold in the third quarter 94,020,000 mobile phones. Fourth place for the LG, which has 4.2% of the market, and on the fifth Huawei - 3,6%. The Chinese are going to attack a broad front: among the leaders present and Xiaomi, and ZTE, and even not very common in our part of TCL Communication.
It was a picture on the mobile phone market, combined with the smartphone market. Now just remove the phone sideways, and the picture changes radically mainly for Nokia. The company did leave the top five, leaving the usual places Samsung (24,4%) and Apple (12,7%). Koreans have sold in the third quarter 73,210,000 smartphones Americans - 38190000. In general, the Cupertino-based company sells as the iPhone, can successfully demonstrate excellent performance for the mobile phone market, and for the smartphone market.
It is noteworthy that Samsung is not only showed a gain in market share by the end of last quarter, and lost 7.7%. But Apple has added 0.6%. They are followed by Huawei, Xiaomi and Lenovo. Have long predicted the dominance of Chinese vendors going on with you our very eyes. The biggest growth was Xiaomi, hard going on the way Apple, not even churayas up some ideas. Manufacturer for the year added 3.7%, and was able to realize in the third quarter 15,770,000 smartphones.
Now look at the share of software, based on which modern smartphones. The battle of mobile operating systems in the context of market share have long ended unconditional victory Android. Over the past quarter Operating System from Google added another 1.1% to reach a total share of 83.1%. The number of sold smartphones based on Android was a fantastic 250 million.
Stable second place without any difficulties and threats from competitors iOS. Since the only smartphone running iOS is the iPhone, and Apple has been, is and will be the only manufacturer of smartphone data, and then share the operating system are identical to the sales and market share of the company: 38,190,000 and 12.7%. Followed by Windows, which lost for the year 0,6%, BlackBerry OS, lost 1%, and other mobile operating systems who have lost somewhere 0.2%.
Just in the last quarter were sold 455.79 million mobile phones and smartphones. If we exclude from this number, landline phones, the number of smartphones sold will be 301,010,000. Compared to the same period last year, sales of phones declined, while sales of smartphones grew. The trend is completely preserved and once again confirmed by the facts. Smartphones are becoming cheaper and more accessible, and they are much more functionality makes the choice between the ordinary "dialer" and advanced handheld computer is almost obvious.
http://www.iphones.ru/iNotes/393976
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