While the function
is in test mode.
Instagram photo service recently started testing a new type of advertising in a mobile application for iOS. It involves the active use of technology 3D Touch, which first appeared in the latest smartphone from Apple - iPhone 6s.
It is expected that the user will soon not only be able to work more closely with advertisements, but also quickly pay for purchases within the application using Apple Pay. For the first time the button "Buy Now" appeared in Instagram in June this year. It allows you to make a purchase in seconds, without leaving the social network. Similar functions are also available in a short message service Twitter and photohosting Pinterest.
Thanks to 3D Touch, advertisers can place ads in selected multiple images. With enhanced touch user to the publication will be on display like a second layer of another picture or entire scrollable list. Thus, it will be possible, without going over a purchase menu, select, for example, the desired color of the garment.
Another innovation, a tight integration with Apple Pay, will allow significantly faster shopping. This is achieved by using the identification using Touch ID instead of entering credit card info.
http://www.iphones.ru/iNotes/497115
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