The idea to open his own chain of stores for Steve Jobs came back to the early 2000s. Founder of
Apple categorically opposed to in the window near his company's products, was a competitor gadget.
Jobs did not stop the fact that such experiments on opening their own networks have failed for a number of influential brands like Gateway Inc. But Steve did not stop, and May 19, 2001 opened the doors of the first stores: in McLean (Virginia) and Glendale (CA). For 15 years, Apple has acquired an impressive network of 486 retail stores in 19 countries around the world.
Most recently, the new company's management decided to rebrand stores Apple Store. Now the official Apple stores will lose the word "Store" (in translation from English -. "Shop"). The company's website has no mention of the usual Apple Store. Instead, it stores receive personal names: «Apple Fifth Avenue», «Apple The Domain».
The idea of a cosmetic name change is that the administrative elite Apple wants to store company is not perceived as a "place to shop" and as "a place for meetings and discussions." And it is this concept is fully consistent with global open after reconstruction in the middle of May, Apple Store in San Francisco.
Shop includes several thematic halls:
Forum to explore visitors with talented and outstanding personalities
Grove Genius, in which you can improve your proficiency of devices
Plaza, where performances are held and public conferences
Negotiation for employees and store managers
To get used to the new name will have, because to say «Apple Store» in the near future will be not quite right. About how "aypad", "eyple" and other phonetic distortion.
https://www.iphones.ru/iNotes/603848
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