On the shelves of stores around the world are represented billions of mobile devices, the vast majority
of which - smartphones. Hundreds of brands and thousands of models, millions of customers. But selling them to earn not all electronics manufacturers. Or rather, almost no one makes ...
Financial company Canacord Genuity conducted a study that compared the margin (the difference between prices), dozens of companies in the smartphone segment. With the figure of 38%, more than anyone else earns Apple.
Not bad things and South Korean "mnogostanochka» Samsung, who managed to defend the operating margin at 17%.
But in other companies are not as sweet. Specific outsiders - HTC and Microsoft. During the last quarter, both the manufacturer of the smartphone sales lost to 22% of the profits. Those. producing gadgets for these loss making companies.
LG have also all bad - the loss of 5%. Lenovo, not so long ago, long ago swallowed Motorola, «in the red" for 10%. These data reflect the real financial condition of the Company for the second quarter 2016. But a year ago it was quite the contrary.
LG has been profitable, HTC came out to zero ... And if it goes on and on, no advertising campaign or public presentation of another batch of "revolutionary device" will not save the above manufacturers. And before a user will be only two camps: Apple and Samsung camp camp.
https://www.iphones.ru/iNotes/604792
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