Monday, September 14, 2015

Why do advertisers hate "News" in iOS 9

The application 

ios-9-haberler-uygulamasi

from Apple will be intuitive to use, beautiful and comfortable. If you are not an advertiser.
With increasing tension around Apple News, Tim Cook was forced to retreat from the original course and allow publishers to place in the application links that lead to their own sites.
A pity, reading the news without passing on any address - the function that can change the media industry. Too much she resists.
Major online media and publishers, including CNN, Times and Vox (The Verge), make the most of their content available through the new application Apple, seeking to maximize the number of readers. But there were also those who work on a paid subscription (NY Times, WSJ). The last report that will be placed through the "News" only a few articles a day. That is, full access will not be in charge of the content manually.
Limitations in the format of the ads and their mandatory approval by Apple and are not satisfied with the advertising companies. For example, a request to start ad should be served kupertinovtsy 48 hours prior to placement, making it impossible to use new instruments such as auction advertisements in real time. In addition, Apple News will not support Google Doubleclick - the most popular platform in the market.
Development iAD, refusal of Doubleclick, along with the ability to block ads in Safari, says the intensification of confrontation Apple and Google in the media sphere.

http://www.iphones.ru/iNotes/480002

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